Why Apple TV Plus is basically free

Apple TV Plus is the company’s first major foray into original television. It’s also Apple’s attempt at making a mark in the streaming wars. That’s partially why Apple is giving it away for free, echoing Amazon’s Prime Video strategy. But it won’t always be free, and Apple knows that.

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21 thoughts on “Why Apple TV Plus is basically free

  • I normally love Apple products, but Apple+ has almost NO CONTENT. Eight shows is not enough to call yourself a "streaming service." I'm sorry I bought it. Everything I click on costs more money or takes me to a different service. Thinking of switching to Disney+ where at least there's something to watch.

  • Apple has no content… they are data mining your other streaming services into their device to track behavior. They have 8 shows, no movies and other content featured on their home page requires a subscription to that other service or app. Giving it to millions of existing users is just a way to say they have over xxx signups. They should have loaded 20 movies along with the "ok boomer" TV shows and maybe people would want to check in more often. All they are proving is they are slow to rise in this space and is an example of how they run their business

  • But, whats the point of it when you have to buy/rent everything… you'd of thought by paying for the subscription service that'd be enough, is for things like Disneylife and Netflix, smh.

  • I signed up for Apple TV+ for $4.99 a month, but when I choose a movie or TV show it asks me for more money to rent or buy it… what good is that??? Why must I pay more when I want to rent a movie??? What is the $4.99 for???

  • Amazon saying prime got big because of video is the biggest lie I have ever heard, it’s obviously because of how fast u can get shipping and how it’s even free for as many orders u put. And that some items can’t be bought without prime to begin with. But I guess he needs more investors on board.

  • Apple+ requires an Apple ID just to watch a trailer on the site which means Apple has (deliberately) added a hurdle and don't really want people watching or signing up for it. Probably understandable with the tiny catalogue at the moment so this could turn in to a case of jumping the gun and ultimately burning potential subscribers. Apple+ will fail compared to the other big streaming services.

  • Ultimately it will be about content quality. It's one thing to package universally available content in a nice product (Music, News) but another thing to provide unique content no available elsewhere (Apple TV, Arcade). Ultimately there will have to be consolidation in streaming, but the competition will be interesting for a while. My streaming service of choice is HBO and Netflix (which I've had literally since then started streaming on the Xbox360).

  • If you get an iPhone 11 you get one year free. There’s basically nothing on Apple TV expect for free trials and rental movies

  • Agreed, almost free as there is very little actual free content. The stuff I want to watch I have to fork out more money! It is like ITunes, but you have to pay for it…c'mon.

  • Apple tv plus is a joke. I just logged in and all the movies cost money… Can you imagine you go in Netflix and they charge you money for each movie… What a disappointment.

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