Proactiv, also known as Proactiv Solution, is an American skin care product brand founded by two American dermatologists, Katie Rodan and Kathy A.
Country: United States
Introduced October 1995
Markets Australasia, Europe, North America, Scandinavia
Previous owner Katie Rodan Kathy Fields
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Proactive – Wikipedia
https://de.wikipedia.org › Wiki › Proactive
Etymology. pro + active; originally coined 1933 by Paul Whiteley and Gerald Blankfort in a psychology paper, used in a technical sense.
Dermatologists Katie Rodan and Kathy Fields were first recognized more than two decades ago for developing Proactiv, a three-step acne treatment that has long been popular with teenagers. They eventually sold their Proactiv rights to pursue a full-time focus on skin care with their company, Rodan + Fields.
Proactiv, the acne-focused skincare brand, renewed. The company’s new name will be Alchemee and the products will focus on a range of skin needs, not just acne.
Rodan and Fields and later sold its rights to a joint venture between Guthy-Renker and Nestle for an undisclosed amount. They then founded another skin care company, Rodan + Fields, in 2002, which offered anti-aging products. According to Forbes, the company’s revenue was approximately $1.1 billion in 2020.
Most impressively, Proactiv has been so successful because it relied on – and almost exclusively because of – a focus on direct response marketing: infomercials and internet advertising. It goes far beyond the traditional brand awareness marketing used by giants like Coca-Cola (KO) or Apple (AAPL).
Guthy-Renker introduced Proactiv+ in 2013 and charged $30 for a month’s supply in the US when the customer subscribed. It is a paraben-free 3-step kit consisting of a cleansing and toning gel, each with 2.5% benzoyl peroxide, and a moisturizing cream with salicylic acid.
Fields, 58, and Rodan, 60, are rock stars to those who gathered at the annual convention of Rodan + Fields, the doctor’s line of anti-aging skincare products, last September.>
If Proactiv works, keep it up! Proactiv can be used indefinitely. If you stop using Proactiv, your blemishes will likely come back since the main causes of acne are hormonal and genetic. Teenage acne lasts an average of 5 to 7 years; Acne in adults can persist for over 20 years.
Should you try it? If you have mild to moderate acne and have yet to treat it with benzoyl peroxide, Proactiv may be a good option. But if your acne symptoms are more severe, it may be better to try a prescription treatment recommended by a dermatologist.
“People should be aware that with most acne treatments you may experience an initial flare at the beginning of treatment as cell turnover accelerates. But the skin should lighten up after the first few weeks. If it gets worse, the products can irritate the skin too much,” adds Dr. Cheung added.
Although you may be tempted to cover up your acne with lots of base and concealer, try to resist. Instead, consider NEW Rodan + Fields Radiant Defense Perfecting Liquid as the final step in your UNBLEMISH regimen. This groundbreaking tinted multitasker isn’t acne-prone, so it doesn’t breakouts. 5.
The innovation of the acne-fighting ingredient, designed to quickly penetrate even clogged pores, is the first change to the original Proactiv since its launch. Current Proactiv customers are reporting faster and gentler results with a new formula, the company says.
The cost of becoming a Rodan + Fields consultant can be minimal. The basic business kit costs $45 and contains information about the company and its business model. That’s a small price to pay, especially compared to what some business owners pay to start a startup or buy a franchise.
Katie Rodan and Dr. Kathy Fields with a passion for giving people the best skin of their lives – and the confidence that comes with it. The company was quickly acquired by the Estée Lauder Companies, who placed the R+F skincare ranges in department stores.
Weaker earnings and lower public market values for the skincare sector prompted Forbes to lower our estimate of the net worth of Katie Rodan and Kathy Fields on the 2020 America’s Richest Self list to $800 million each -Made Women, less than $1.5 billion each on last year’s list.
AcneFree Clear Skin Treatments (Benzoylperoxid) Olaz Fresh Effects Clear Skin Acne Solutions System (Salicylsäure) Neutrogena Complete Acne Therapy System (Benzoylperoxid und Salicylsäure) La Roche-Posay Effaclar Acne System (Benzoylperoxid und Salicylsäure)< /p>