Press Inquiries also occur when journalists wish to use a press release or feature they have been sent and need more information about a company or its products. Offer journalists the right contacts. Always respond promptly to press inquiries as journalists must meet publication deadlines.
Elements. Any information intentionally sent to a reporter or media source is considered a press release. This information will be made public through transmission to the media. PR professionals often follow a professional standard format for press releases.
Inquiring means “seeking for information in a formal way”, “inquiring” means “to ask in general”. They can be used interchangeably. Inquire and inquire both come from the same Latin word, meaning “to seek.” Both words mean to request information or to check facts.
When writing articles, journalists often look for quotes, comments or interviews from companies in the industry they are writing about. Typically, they make requests on social media, forums, or special platforms like JournoRequests, PressPlugs, and ResponseSource. These requests are called media requests.
Take notes. Be polite. Don’t say more than necessary. You should only respond to the questions asked and try not to invite follow-up questions by mentioning things the journalist may not have thought of.
Three number signs/pound symbols (###) centered directly above the body of the text or body of a press release indicates to the media that no further copy will follow. The reporter or editor knows they have the complete document at their fingertips.
Media Alerts are announcements of a current or upcoming event specifically designed for journalists.
She refused to answer media inquiries about her marriage. The board ordered an investigation to determine whether the rules were being followed. Further research revealed that he had visited the city twice before. The police are pursuing a new line of investigation.
Definition. Research is the process of finding answers to questions, while research is the systematic and formal investigation and study of materials and sources to establish facts and arrive at new conclusions.
A well-formulated question focuses on a researchable problem whose answer takes the form of a claim supported by evidence, information and arguments.
Jargon and jargon: Avoid jargon and jargon. Get used to silence: Stop speaking as soon as you’ve answered the question so your message doesn’t get lost. Also, interviewers may use silences in the hope that you will fill them in – this could lead you to say something you may regret.
A media list (sometimes referred to as a press list or media contact list) is a document containing a list of media contacts: journalists, reporters, media influencers, bloggers, and more. They are used to create a list of relevant people to send your press release or story to.
Media relations refers to the relationship a company or organization develops with journalists, while public relations extends that relationship beyond the media to the general public. Communication between the media and the organization can be initiated by either side.
Develop and practice a few common phrases that mean “no comment,” such as: “I’m sorry, but this information is confidential/proprietary.” or I’m sorry, but I can’t answer this question right now.” or “I’d like to help you, but unfortunately I can’t.” Once you have answered, stand firm.