The German company swaps its slogan “Das Auto” – meaning “Das Auto” – for an even simpler one (if that’s possible): “Volkswagen.”
22. December 2015 2:40 p.m. IST. Volkswagen, which simply means Volksauto in German, has been using “Das Auto” as its slogan for years.
The campaign, which VW describes as “emotional,” drops the “Das Auto” slogan that the automaker previously used in its marketing. VW said it replaced the tagline because its new marketing focus returns to people and their relationships to the company’s products, rather than cars, design and technology.
Volkswagen must show modesty, said the manager, and the slogan “Das Auto” is pretentious. The old slogan also didn’t convey VW’s technological ambitions in areas like electric vehicles, the manager said, asking for anonymity.
Volkswagen plans to remove “Das Auto” from its brand name to avoid future problems with the quality of the cars, following several allegations related to the emissions scandal.
Direct-attached storage (DAS) is digital storage that is attached directly to the computer that accesses it, as opposed to storage accessed over a computer network (i.e., network-attached storage). DAS consists of one or more storage units such as hard drives, solid state drives, optical drives in an external housing.
Volkswagen — In German, Volkswagen means “the people’s car.”
The Mercedes-Benz slogan is “The best or nothing” and certainly embodies the quality of the vehicles that the brand still offers today. From the infamous S-Class to the powerful GLS, this brand has many vehicles that offer a superb driving experience for luxury vehicle buyers here in Peoria.
The Audi slogan is “Vorsprung durch Technik”.
True to the motto “Win together“, Porsche Motorsport does more than “classic sponsoring”.
A marketing slogan read: “You can have this car in any color you like on the condition that you like the color red!” This did the tremendous success of the GTO, A street, no demolition car with an aggressive design and exceptional performance.
And why is it considered one of the best ever? Let’s take a closer look. “Ultimate driving machine” is the perfect expression that explains BMW’s automotive magic. Update March 2022: This article has been updated with an updated look at why BMW’s iconic slogan has a secret origin.
Direct Attached Storage (DAS) is a type of storage that is attached directly to a computer without going over a network. The memory can be connected internally or externally. Only the host computer can access the data directly. Other devices must pass through the host computer to work with the data.
Most world languages have nouns that are either masculine or feminine. In German, she goes a step further and adds a third gender: neuter. The definite masculine article (“der”) is der, the feminine die and the neuter is das. German speakers had to learn for many years whether wagen is der or die or das.