See what the power of makeup can do?! 😀 This look was inspired by the chola look. A chola is a Hispanic gangster wearing this style, which originated in LA. She has thin, high arched eyebrows, bare lips, dark lip liner and thick eyeliner.
For the Mexican-American Cholas of the ’90s, her iconic makeup style – with, you guessed it, narrow brows penciled in dark – represented her feminine power in the face of a hostile society . Just like the flappers and club kids, Cholas’ eyebrows rejected the status quo.
The Chola look itself is focused on the hair but extends to the following: darker lip liner with lighter lipstick, cat-eye glasses, baggy Dickies denim or khaki pants, oversized button-up flannel shirts, gold chains with Crucifixes or St. Christopher medals dangling from the end, and the aforementioned skyscraper…
1. REINA REBELDE. Raised in Mexico, founder Regina Merson developed a makeup obsession from watching telenovelas and her mother’s beauty rituals. In 2016, she launched the brand that pays tribute to her Latin American upbringing.
It’s the “Chola look,” a Mexican-American feminine aesthetic that’s now being adopted by celebrities. Think white sleeveless undershirts, Dickies pants with suspenders, thinly plucked eyebrows, auburn lips with lots of liner, big Aquanet-ready bangs, and a general don’t mess with me vibe.
Dickies are one of those classics that you will often see on both Cholas and Cholos. They are the quintessential work trousers that create a rigid, slim line. In the ’90s, pants were worn oversized and cinched with extra-long military-style web belts and interchangeable initial buckles.
It’s a whole aesthetic: dramatic cat-eye liner, matte foundation, pencil-thin brows and lips sporting a dark and defined liner, often worn in conjunction with hoop earrings, gold name tags, elaborate acrylic nails, and baby hair down smoothed and baroque shaped along the hairline.
Gold jewellery was (and still is) the glamor of ’90s Chola fashion. Hoop earrings, rings and necklaces with nameplates were mostly made of gold. Roses, the Virgen de Guadalupe and names or initials are just a few of the common themes for jewelry.