The company’s target age group is teenagers between the ages of 14 and 17. They also run a department geared towards groups for 4 to 12 year olds called P.S. by Aeropostale.
Aeropostale was actually exceptionally good at self-branding. In 2006, they had sales of $1.41 billion, which equates to nearly $2 billion in 2021 when adjusted for inflation. Some quick calculations suggest they probably put 50 to 100 million pieces of clothing into the hands of customers this year alone.
This hurts Aeropostale, which is now closing 113 of its 739 US stores, or 20 percent of its store base. As of early January 2014, it had 1,100 stores. Analysts also say Aeropostale hasn’t done enough to make their stores more exciting to shop at.
Aéropostale is one of American Eagle Outfitters’ main competitors. The company was founded in 1987 by Bryan Alberto. The company has a total of 1,008 stores across North America, Central America and the Middle East. In 2005 the company set up an online shop.
The history of the name Aéropostale dates back to the 1920s. Compagnie Generale Aéropostale, a pioneering airmail company, was the first company to ever fly between France, South Africa and South America. Definitely a spectacular achievement for its time.
Your target group is teenagers
The target age group for the company is teenagers between the ages of 14 and 17. They also run a department geared towards groups for 4 to 12 year olds called P.S. by Aeropostale.
Aeropostale Inc. is a specialty retailer of casual wear and accessories that caters primarily to 14-17 year old young women and men. Aeropostale believes this new initiative will allow the company to create an emotional connection with its customers.
Aeropostale, like other budget brands, is being rocked by the fast fashion trend. Stars like H&M, Zara and Forever 21 react to the latest fashion trends at warp speed, leaving older brands like Banana Republic and American Eagle (AEO) behind.
Aero, Abercrombie & Fitch and American Eagle, also known as “3As” in the US, are well-known for teenagers in their home market for jeans, hoodies and t-shirts. “We are excited to bring the Aéropostale brand to India as we continue to aggressively expand our international footprint.
Aéropostale, also known as Aero, is an American mall casual wear and accessories retailer that primarily caters to young adults through its Aéropostale stores. Aéropostale retains control of its own brands by designing, sourcing, marketing and selling all of its own merchandise.
As Difference Between advises, Hollister is more focused on appealing to slightly older teens (think 14 to 18), with their official website mentioning the brand: “Embody the liberating and carefree Spirit of California’s endless summer for the teen market.” Abercrombie, or Abercrombie Kids as it’s sometimes called, distorted…
Jeans. Aeropostale offers jeans in a variety of cuts and fits, but most of them run a bit small. A larger size is actually not necessary, because jeans are a garment that does not need to be washed often. Therefore, when choosing jeans from Aeropostale, simply go by your waist size.
Aeropostale was once a high achiever. Twenty-three years after parent company Macy’s opened the first Aeropostale location in Los Angeles’ Westside Pavilion Mall, the teenage clothing chain hit 2010 its peak with sales topping $2.4 billion and the share price rose to an all-time high of $32.24 per share.
SPARC Group LLC (“SPARC Group”) is a leading fashion industry company that designs, sources, manufactures, distributes and distributes apparel and accessories for women, men and children in key markets worldwide for iconic brands such as Aéropostale, Brooks Brothers markets , Eddie Bauer, Forever 21, Lucky Brand and Nautica.